Say goodbye to 'Safeco Field' but the new name is?

Seattle's Safeco Field (Photo: KOMO News)

SEATTLE -- You're about to hear the last of Safeco Field.

The Mariners' stadium got that name in 1998 and had it when it opened in July 1999.

But the team and Safeco Insurance said Tuesday the naming rights will not extend beyond the 2018 season.

What will be the new name? The team says it has begun preliminary talks with "potential naming rights partners."

"Safeco Insurance has been a great partner of the Mariners dating back to the earliest days of the franchise, including the ballpark naming rights for the last 20 years. We appreciate everything Safeco has done over the years to support our organization and look forward to continuing the relationship in the future,” said Kevin Mather, Seattle Mariners president & COO, in a statement.

“It has been an honor to host the naming rights for the last 20 years and we look forward to continuing our relationship with the Mariners. While our marketing approach is changing, we intend to remain active partners with the organization for years to come,” said Tyler Asher, Safeco Insurance president said in a statement. “Safeco and our parent company Liberty Mutual are committed to our presence in the Seattle community, by providing jobs to thousands of people in the region and supporting non-profits that help make Seattle one of the finest and exciting cities in the U.S. and across the globe.”

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