Amazon is planning to open dozens of grocery stores around the U.S, according to a Wall Street Journal report.
Citing unnamed sources, WSJ says Amazon is in talks to expand the company's grocery footprint beyond the Whole Foods Market chain, which they acquired in 2017. The new chain, which will have separate branding from Whole Foods, has plans to open in Los Angeles as early as the end of 2019.
The internet chain is also in talks to open locations in San Francisco, Seattle, Chicago, Washington, D.C., and Philadelphia, according to the Journal report.
The journal's report also claims that Amazon may bolster their brick-and-mortar grocery brand by purchasing regional grocery stores.
WSJ sources did not confirm whether Amazon would be using its Amazon Go smart technology to operate the stores, although it was previously reported that the company was thinking of testing up to 3,000 stores using the technology.
Reportedly the new Amazon grocery store will also focus heavily on customer service, and have a wider array of options than Whole Foods. Additionally, the new grocery store chain hopes to provide online shopping and delivery; the company has been in food delivery since 2007 when they launched Amazon Fresh.