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Alaska Airlines to let jersey-wearing Russell Wilson fans cut lines

Seattle Seahawks quarterback Russell Wilson (3) greets fans after an NFL football game against the San Francisco 49ers in Santa Clara, Calif., Sunday, Jan. 1, 2017. (AP Photo/Tony Avelar)

RENTON, Wash. -- The secret to a speedier boarding process? Be a 12.

But not just any 12, be a Russell-Wilson-jersey-wearing 12.

For the second straight year Alaska Airlines is allowing Seahawks fans -- or anyone, really -- wearing the quarterback's No. 3 jersey to board early on all flights departing Seattle. Wilson is in his fifth year as the airline's Chief Football Officer.

The promotion begins Friday and will continue through the regular season. Seattle plays its first preseason game at the Los Angles Chargers on Sunday night.

"As Seattle's hometown airline, we are happy to once again extend this perk to our guests for the 2017 season," said Natalie Bowman, Alaska Airlines' managing director of brand and marketing communications in a press release. "We invite all Seattle sports fans to join us in cheering Russell and the team on to a winning record."

The announcement of the promotion comes as the airline released a series of advertisements featuring Wilson as a talk-show host, one who spouts incredibly cheesy one-liners and engages in jovial banter with his co-host, Stu.

For example, one of the episodes of The Russell Wilson Show, he suggests there should be a zombie movie about bees, titled "ZomBees."

And that's just the first episode.

The best part of these six commercials, all released Friday, is the brief moment where Wilson, in an all white suit, sits at a grand piano under a disco ball with smoke oozing near his feet and strokes the keys while donning what looks like a matching feathered shawl.

Maybe that should be outfit that fans have to wear to cut the boarding lines.

SeattlePI.com is a KOMO News partner. You can read this story at SeattlePI.com here.

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