The major college football conference commissioners named the new postseason system that starts in 2014 on Tuesday, the first of three days of meetings at a resort hotel in the Rose Bowl's backyard.
Out with the Bowl Championship Series and in with the College Football Playoff.
"I don't think you can ever go too wrong calling something what it is," Pac-12 Commissioner Larry Scott said. "Things that make sense tend to stand the test of time."
Next on the agenda is to pick three more bowls for the six-bowl semifinal rotation - the Rose, Orange and Sugar are already in - and where the first championship game will be held on Jan. 12, 2015. That comes Wednesday.
Four bowls have bid to be part of the rotation. The clear front-runners are the Cotton, Chick-fil-A and Fiesta. The Holiday Bowl in San Diego also put in a bid, but even its organizers acknowledged they are a long shot at best.
The finalists to host the first championship game are Cowboys Stadium in Arlington, Texas, the billion dollar home of the NFL team and the Cotton Bowl, and Raymond James Stadium in Tampa, Fla., home of the NFL's Buccaneers and the Outback Bowl.
Arlington is the favorite, but the competition has been serious.
"I'm glad it has," Big 12 Commissioner Bob Bowlsby said Tuesday. "I think it will give us a better outcome."
Even before an official announcement about the name was made on Tuesday, the website www.collegefootballplayoff.com was up and running and allowing fans to vote on a new logo. And there also was a Twitter handle: (at)cfbplayoff.
"It's really simple. It gets right to the point," BCS executive director Bill Hancock, who will hold the same position in the playoff system, said at a short news conference.
"Nothing cute. Nothing fancy. We decided it would be best to call it what it is."
Premiere Sports Management in Overland Park, Kan., was hired to help come up with a name and brand the new system. A committee of commissioners handled the naming of the new system, and Hancock said they ran through "in the neighborhood of three dozen" names.
Scott said: "We're clearly trying to make a clear break from the BCS."
The new postseason format will create two national semifinals to be played New Year's Eve or New Year's Day, with the winners advancing. The six bowls in the playoff rotation will host marquee, BCS-type games on New Year's Eve or New Year's Day during the seasons they do not host a semifinal.
The first semifinals will be played at the Rose and Sugar bowls on Jan. 1, 2015.
Also on the agenda this week for the commissioners will be the composition of the selection committee that will set the field for the playoff. They have said they would like the committee to be similar to the one that picks the teams for the NCAA basketball tournament, made up of conference commissioners and athletic directors.
Bowlsby said he expected both current and former administrators to have a spot on the committee.
"The hardest thing is making sure we're arming whoever is on the committee with the tools that it takes to differentiate among closely proximal teams," Bowlsby said. "You have to have some metrics available to differentiate between three, four, five, six and seven.
"You can't just say we like blue uniforms and not gold uniforms. You've got to arm the committee with the tools that it takes to do their job."