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Study finds that email is marketers' best bet for digital ROI

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A recent study by Data & Marketing Association (DMA) confirmed that email marketing offers the best return on investment. It had the lowest cost-per-acquisition of all media types evaluated in the report

Is your inbox overflowing with promotional emails?

As a consumer, it can be annoying to get bombarded with promotional emails. Still, there’s a reason why businesses ranging from Amazon to your local pizzeria rely on email marketing, and that’s because it works.

A recent study by Data & Marketing Association (DMA) confirmed that email marketing offers the best return on investment. It had the lowest cost-per-acquisition of all media types evaluated in the report and came in with an average $10.32 per acquisition.

Another plus to the tactic is that it doesn’t generate the same level of annoyance that pop-up ads and auto-playing videos sometimes can. Because marketing emails and newsletters are expected and unobtrusive, they allow the recipient to engage at their own discretion. This is different than reading an article and having an ad you didn’t even click on suddenly start blaring at 100% volume.

So if you’re annoyed by your overflowing inbox, take solace in the fact that at least a loud ad isn’t sneaking up on you and surprising you. And if you’re a business owner, it could be time to consider using this high-ROI tactic.

Email marketing isn’t rocket science, but it can get complicated. Between building a list of subscribers, finding an email marketing platform, designing your emails and targeting your campaigns, you’ll quickly have your hands full.

If you prefer to let someone else do the legwork, reach out to Compulse. Compulse’s experts will carefully consider each aspect of your message to create a thoughtful product that drives customer acquisition and contributes to your bottom line. To learn more, visit compulse.com/services/email.

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