Road safety plan uses childhood cartoons to keep Seattleites safe

SEATTLE - Familiar faces are highlighting problematic behavior in a new campaign aimed at promoting safer road conditions.

Seattle officials have launched "Be Super Safe Seattle," a program that combines cartoons and law enforcement efforts. The campaign hopes to change the way motorists, bicyclists, and pedestrians behave on city streets.

The videos feature cartoon superheroes such as Scooby Doo, Spider-Man, and Batman, who educate the public on risky behavior such as speeding, distraction, and impairment.

Impaired driving is a factor in almost half (48%) of all fatal collisions in the city, according to Be Super Safe Seattle. Speeding is a factor in 42%, and distracted driving is at 22%.

Instead of using scare tactics, "Be Super Safe is based on the idea that we all have the potential to be superheroes - by looking out for each other as we travel, we have the power to save lives," the campaign's website reads.

In combination with videos, the Seattle Police Department plans to use several emphasis patrols, whose goals are to "improve safety, not to issue citations." Officers will be handing out fliers to help drive home their message.

The campaign is part of Seattle's Road Safety Action Plan, a long-term effort to eliminate all serious and fatal crashes by 2030.