NFC Championship doesn't change Seahawks' approach

SEATTLE -- The Seahawks are working hard, preparing for the NFC Championship. They're just one win away from the Super Bowl, but Seattle isn't changing a thing this week.

"We're trying to play the best we can play every time we go out," said Seahawks head coach Pete Carroll. "We take every game like it's the one that can decide the outcome of the season, and so here we are again."

We're hearing the same talk from the Seahawks that we've heard all season: Take it one play at a time, it's a championship opportunity, a hundred yards is a hundred yards (Russell Wilson's personal favorite), etc.

"The philosophy is really clear," said Carroll. "That's what our conversation is all about. It's really important that we exercise that philosophy right now so we can play well. That's what we're trying to do this weekend."

While the talk stays the same, the atmosphere has changed. There's more hype, more media -- more everything. The Seahawks don't look at that as a distraction, though.

"I love looking into these cameras," said Seahawks safety Earl Thomas. "I was on NFL Network the other day and I like being on TV. All this extra stuff is like the cherry on top."

"There's going to be a lot of outside people around," said Seahawks quarterback Russell Wilson. "There are going to be more cameras here taking pictures, but at the end of the day, it's just another football game."

It's football game that comes with a nice, shiny prize. The NFC Championship trophy was on display at the Seahawks press conference on Wednesday. It's the first thing players and coaches looked at as they approached the podium.

"I sure notice that it's here," said Carroll. "It's fun to have. We all sense it. We all know what's going on."

The Seahawks know what's on the line, but that's not their focus. Cornerback Richard Sherman won't even allow himself to enjoy the fact that he's playing for the NFC Championship.

"That's what a lot of people have told me to do," Sherman said. "They're like, 'Man, you never now how many times you're going to get this opportunity, so sit there and embrace it and enjoy it,' but we don't have time for that."

You can poke and prod the Seahawks all you want, but their approach isn't going to change. They're simply trying to go 1-0 again this week. Cameras, questions, and trophies won't distract these guys from reaching their ultimate goals.