Concert instant replays via cell phone, thanks to Seattle startup

SEATTLE - If you've ever attended a concert you wished would never end, a Seattle company's app is letting you take that concert home.

Lively professionally records performances on audio and video, then sells them via download directly to your smart phone or tablet.

"You get the audio right away, literally before you get to your car," says Lively founder and CEO Dean Graziano. "So if you have Bluetooth in your car, you can listen to an encore of the show you just saw."

Three camera video recordings are quickly edited and available the next day.

"I was at Deck The Hall Ball at KeyArena last year when I got the idea," says Graziano, an entrepreneur who has started two previous Seattle tech companies.

He remembers thinking fans who hold up phones to capture the concert create a lose-lose-lose situation. They bother other concert-goers, they poach the artist's performance, and they end up with a lousy video.

Lively, he says, allows you to "put that phone away and enjoy the show, because we're going to give you a much better sounding audio, and better looking video, of that same performance."

Graziano, 44, is no bootlegger. He's working in concert, if you will, with artists, labels and venues to make available the instant souvenirs. In an age of slumping sales of CDs and downloads, Graziano says artists are seeking to maximize live performance revenue.

The company also offers an app for musicians called Lively Audio Manager that allows artists to record their own shows and sell them via Lively. "We make it easy for them to pull an amazing sounding stereo mix," Graziano says.

Many shows are already available for free on the company web site. Depending on the level of sponsorship or label support, shows may cost $5 for the audio and $10 for the video.

Graziano says the startup has raised $2 Million locally from angel investors, and another round of venture capital is in the works.

Graziano spoke to KOMO News from Austin, TX, where he's drumming up business at the SXSW Festival.

"We're gonna come home with another 120 bands," he says. "The catalog of concerts is getting bigger every day."