Coming to a Starbucks near you: Faster internet, thanks to Google
Customers who have ever been frustrated by slow speeds while trying to work at a Starbucks are in luck. The Seattle-based coffee giant announced today that they were teaming up with Google to serve customers not only fast coffee and snacks, but also faster internet.
Free Wi-Fi is part of the culture at Starbucks, says the company's representation, which means it's important for it to be both functional and fast.
"Every day, our customers rely on the free Wi-Fi at Starbucks to study, work, connect with friends or just relax," said chief digital officer Adam Brotman in a statement this morning, "We want to make sure that they can access the web effortlessly and quickly, no matter what they're doing, or what device they are using."
"Our goal is to continue to provide our customers with the best in-store experience possible," Brotman explained.
According to a press release from the company, customers in Starbucks' company-run stores will begin to see speeds that are up to 10 times faster in August. The conversion process will take place over the next 18 months, and will impact more than 7,000 stores in the U.S. alone.
The endeavor is a partnership between Google, Starbucks and Level 3 Communications, an international telecommunications company. Starbucks says they're also working with Google to provide a new Starbucks digital network.
Starbucks has been a pioneer in linking mobile technology with coffee shop culture; in November, they began offering digital payment via Square Wallet. The company says that 10% of their sales are now executed digitally.