We started with tracking parking a couple of blocks away from CenturyLink Field. One lot we spied was charging $60, which is the highest it had ever been at that lot, until the attendant said to take a look around the corner, where a lot was advertising $80.
And wouldn't you know, by noon the lot was full. And those people probably got a good deal as one lot nearby went to $120 in the afternoon.
Next, we checked-out the food -- A dollar for water, $3 for corn on the cob, $7s for tacos, and just a simple hot dog was $4.
It's all a dream come true for vendors like L.T.
"I'm trying to make $2,000," he said. "At least $2,000. That's good for one day."
Tickets on the street are going for about $300. Figure $80 as average for parking; food for the day at $50, beer, another $50?
That's almost $500 right there.
And then there's the merchandise: shirts, hats and jerseys, you name it.
"Total came to $150 with my season ticket holder discount," one person said.
But nobody we asked seemed to care one bit how they spent.
"No, I don't care today, it's the season opener - go Hawks!"