Consumer Reports ran a full page ad in Monday's USA Today, titled as a "Dear Shopper" letter, telling people about the companies that made the magazine's annual holiday report card.
The so-called "naughty or nice" list names companies with consumer-friendly policies and those with policies that aren't so consumer-friendly.
"Our list was put together with input from reporters and editors at Consumer Reports, along with our Facebook fans, and sister site, the consumerist.com," said Tod Marks with Consumer Reports.
Return policies, not surprisingly, factor in heavily. Outdoor store REI made the "nice" list with its super-friendly return policies.
"They'll accept any item for any reason at any time," Marks said. "And it doesn't matter whether you bought it online or at a store or even at their outlet. You can send it back or bring it back, no matter where you bought it."
But Game Stop is on the "naughty" list with its laundry list of return conditions and this proclamation: "we reserve the right to refuse any return." American Apparel is naughty, too.
"They have two different return policies," Marks said. "One for in-store customers, another for those who buy online."
And watch out for Radio Shack, which admits it sometimes charges online and in-store customers different prices.
And while Southwest Airlines made Consumer Reports' 'nice' list last year, it's now landed in "naughty" territory, along with Airtran, which charges $6 to $20 to reserve a seat when you book.
"Now with Southwest, they don't have assigned seats," Marks said. "But for $10 more than the price of your ticket, you can board early and snag a better seat. The basic cost of a ticket just doesn't buy you very much these days."
Seattle-based companies did rather well this year. Besides REI, Costco, Amazon.com and Microsoft made the "nice" list.
One more for those of you who buy concert tickets online: Live Nation made the nice list because it gives you three days to cancel a ticket order and get a refund. And if better seats become available after you've made your purchase, you can exchange your tickets at many venues up to a week before the event.
Find the full list of who's "naughty" or "nice at Consumer Reports