The Seattle-based online retailer says it expects "thousands" of those it hires to stay on full time.
Full-time workers get stock grants and benefits. The company says its full-time employees make 30 percent more than traditional retail employees. It says stock grants have added an average 9 percent to base pay over the last five years.
Tuesday's announcement follows hiring announcements from major retailers.
Among those, Macy's Inc. plans to hire 80,000 seasonal workers, while Wal-Mart Stores Inc. plans to add 50,000. Toys R Us Inc. plans to hire 45,000 seasonal workers this year.