Starbucks launches new gifting platform using Twitter
SEATTLE - Starbucks and Twitter are joining forces to encourage customers to give the gift of coffee with a tweet.
The tweet-a-coffee program launched Monday and allows customers in the U.S. to link their Starbucks account to their Twitter account and send a $5 Starbucks e-card to any friend, family member or co-worker.
The coffee giant first launched its eGifting program in 2011 on Starbucks.com then expanded the program to Facebook and its iPhone mobile app.
Now through Nov. 6 the first 100,000 customers to tweet-a-coffee using a Visa card will also get a $5 Starbucks e-gift card to use for themselves.
More information about the new tweet-a-coffee program can be found online.