To that end, Seattle Seahawks quarterback Russell Wilson challenged Seattle-area teenagers to take a pledge not to text while driving, promising to personally visit the high school that makes the most pledges.
Friday, Wilson made good on his pledge at Roosevelt High School, where they got more than 800 to sign his pledge not to text and drive.
"It's an important thing, and so I'm proud of Roosevelt for stepping up and taking on that challenge," Wilson said.
Wilson got their attention.
"He influences us a lot," said senior Caleb Albright. "I mean, teenagers never want to listen to their parents. So because he said it, it's awesome."
Texting while driving is illegal in Washington. By one account, 23 percent of crashes involve a cell phone -- that's 1.3 million a year.
If Wilson has his way, fewer teenagers -- especially those at Roosevelt -- will be involved.