More than 40 years ago, an underground indie performer named Jimi Hendrix left America to perform and tour in Europe. Largely unknown in his native country, European audiences embraced his psychedelic and wildly eclectic style.
This month, the iconic guitarist would have celebrated his 70th birthday.
To celebrate, EMP will unveil a major exhibition chronicling Hendrix's legendary rise to fame in London.
We find out more about it in this conversation with EMP curator, Jacob McMurray.