They've been a fixture at Costco for decades, drawing crowds for lunch, kid parties and date nights, with a price that hasn't changed in 27 years.
We're talking about Costco's $1.50 hot dog and soda combo at the food court. Last year the Issaquah-based retail giant sold 109 million combos in its 600-plus warehouses worldwide.
But fans of the quarter-pound dog and 20-ounce fountain soda are in for a change.
Starting in April, Costco will begin selling Pepsi instead of Coke in all of its food courts, a switch that happened during Costco's cola bidding process, the industry site BevNET reported Thursday.
"Coke's red wall of Costco had begun to show cracks as early as three years ago when the company lost two of the eight U.S. Costco regions to (Pepsi)." BevNET noted.
Customers will still be able to get other sodas, but will cola drinkers still flock to the combo? It's so popular that shoppers have written the company's magazine, Costco Connection, with fond stories of long-standing lunch dates, family dinners and kid parties - one including a stretch limo - all involving the $1.50 meal.
Costco heard grumbling back in 2009, when it switched from Hebrew National to Kirkland Signature hot dogs. That was despite the new dog being slightly bigger than the old, kosher dog.
The other big change came earlier, when Costco upsized its soda, from the original 12-ounce can to the 20-ounce vat that now comes with free refills.
Now for the bigger question: Will the price remain $1.50?
The article didn't answer that specifically. But it quoted Alan Bubitz, Costco's VP of food services, as sort of saying it. Plus, Costco is proud that its famous hot dog combo has cost the same since 1985.
"You're not going to be able to please everybody," Bubitz told BevNET, referring to the coming Coke-to-Pepsi switch. "It's our job to preserve the integrity of the price point."