The ads come from Dm Cannabis, owned by Seattle-based New Leaf Enterprises, and they're only part of a larger ad campaign that will unfold throughout the month at major Seattle events.
The company plans to advertise its oils and other products on more than 15 billboards throughout the Puget Sound area for the next six months, complying with state I-502 laws prohibiting ad placement near schools, churches and cemeteries.
The first five billboards are going up Tuesday in Queen Anne, West Seattle, Sodo and Rainier Valley, according to the company.pot ad2
The ads, as New Leaf Enterprises put it, "(capture) Pacific Northwest lifestyle moments for recreational marijuana." They notably avoid pothead stereotypes perpetuated by Jack in the Box commercials and also steer clear of graphically depicting the products.
The company hopes to expand its exposure in a couple weekends, when an airplane banner is planned to wave over CenturyLink Field Aug. 15 during the Seattle Seahawks' first pre-season game against the San Diego Chargers. That same weekend, a 3,000 square foot banner will fly above the area of Hempfest, which runs Aug. 15 to 17 in Centennial, Myrtle Edwards and Olympic Sculpture parks on Elliott Bay.
The new ads might be a bit jarring for some, though a welcome change for others in the billboard and airborne advertising landscape. Regardless, the mainstream advertising of cannabis products is yet another example of marijuana emerging from the shadows.